(SeaPRwire) – By: Oliver Hawthorne, a Principal Correspondent permanently stationed at an international technology review
Polymarket locked an exclusive US prediction market deal with Liga MX just days before the 2026 World Cup opener. The league was the most watched soccer competition in the US in 2025. A new wallet already wagered $170,000 on Mexico versus South Africa. DraftKings and FanDuel parent Flutter saw shares decline as prediction markets attract users.
Official data will come from Genius Sports to ensure integrity and transparency. Polymarket’s cryptocurrency resolution system remains intact, yet integrity concerns limit certain markets. With $5.4 billion in soccer trading volume last year, the platform also holds exclusive deals across baseball and UFC.
Competitor Kalshi partners with the NHL, while traditional sportsbooks launch their own platforms to respond. Growth is accelerating, yet product gaps persist in prediction markets. The commercial loop now determines who captures value.
Real engagement with verified data defines durable advantage in shifting markets.
Author bio: Oliver Hawthorne, a Principal Correspondent permanently stationed at an international technology review
